The new look at InsideWork is more than cosmetic. You’re looking at Day One in the third iteration of InsideWork — reengineered from the core out to deliver our third generation of content.

Our first content migration took InsideWork from a standard let-us-tell-you-all-about-us website to a blog-style news and comment presentation — a significant step to be sure. But what you’re looking at now is more than an incremental step; it’s a leap to our future as a media platform delivering every class of content and interaction right down to the cellphone level. Expect to find an emerging experience tailored to the way you live and the pace you keep.

Want to join the conversation? You can follow us and we can follow you through microblogs and innovations we’ll say more about in the weeks ahead. Do you prefer having content pushed your way? Perfect; we can do that through newsletters, briefings, twittering and RSS.

Want original video, audio, discussion guides and individual learning tools? It’s all here in greater variety than ever.

One thing hasn’t changed. InsideWork identifies with a globally distributed tribe of businesspeople striving to integrate business innovation and biblical insight to create value for our companies, customers and communities. We’re going to keep after that — it’s why we exist.

At InsideWork we begin every day with a Bible in one hand and a business journal in the other (h/t Karl Barth), building a worldview informed by the ancient wisdom of the biblical narrative and our day-to-day experience in the business life. Our goal is simple: We aim to do our part in transforming the soul of commerce. We’re glad to be on the road with others who share the dream.