Authors / Allan Lunsford

Co-Founder / Chairman & CEO, InsideWork

Allan Lunsford sparks Insidework’s vision and contributes much of its thought leadership. He is also President of Lunsford Group, a privately held investment holding company consisting of a series of privately held, independently owned entities in real estate, software, media, demographics, health care and the Internet. Lunsford Group — augmented with consulting — has served such distinguished clients as Sears, Roebuck and Co., Apple Computer, BuyDirect.com, TRW, Eastern College, Herman Miller, Joy Manufacturing, World Vision USA & International, Malaysian Industrial Development Agency (MIDA) and the Brunei Investment Agency.

Al Lunsford thinks we are seeing a role reversal in which the influence of religious professionals is waning as the spiritual influence of ordinary workers grows. The vanguard of biblical spirituality is people who incarnate the good news of God’s kingdom by their lives in the marketplace.
"If you could live forever, would you spend the rest of eternity doing everything? Hang gliding? Mountain climbing without a rope? Or cloistered in a room with books, afraid to take any risks?"
Al Lunsford reflects on Apple Inc.'s success as the iPad launch approaches. Al shares the three keys to Apple's success.
Harvard Law's Elizabeth Warren chronicles the American middle class at risk in her Social Science Research Council paper, "Rewriting the Rules: Families, Money and Risk." Underneath the surface issues, usury raises its ugly head.

detail | first commercial Christmas Card | 1843

This is the season when families, friends and businesses exchange Holiday Greetings. Whether we are wishing a Merry Christmas, Happy Hanukkah, Kwanza Greetings or just Best Wishes in the New Year, people in the West have a long tradition of greeting cards
Comments about sparse attendance at an ethics forum at the Direct Marketing Association's annual show a few years ago, got Allan Lunsford thinking about the irreplaceable value of trust in business.
I think it was Karl Barth who said Christians should greet the day with the New York Times in one hand and the Bible in the other. This may be the earliest reference to Information Grazing.
Can you imagine what would happen if all the entities that make up commerce were reshaped by people with a biblical worldview?

detail | next gen living | margoc

Ron Magnus got a next generation wish list for emerging business leaders.
People are either glad our companies are in town (county, state, region, nation, planet) or they're not. What are you doing to ensure that your neighbors will stand up for you because they're glad you're there?
What if you could "go back 30 years in the business world, knowing what you know now?" Rich Karlgaard asked in Forbes. At InsideWork we're convinced that what we don't know may be as telling as what we know.
Joe Doucet says creativity puts end users at the center of the design universe—an "aha" for some, a startling notion for others.
Al Lunsford taps ToothpasteforDinner.com for a picture worth a thousand words. Talk about personal meaning in the workplace...
It's no secret that a lot more owners are identifying their businesses with their faith these days. Salon.com explored the trend in a piece called Verily I Sell Unto You. Herewith, reflections from InsideWork's Al Lunsford...
Public education is predominately controlled at the state and community levels. If businesspeople—who are deeply dependent on the quality of the workforce—don't call for and lead thoroughgoing educational reformation, who will we blame when it turns out our children leave school splendidly prepared for a future that no longer exists?
Hugh McLeod puts his finger right on the bruise when he says "Human beings want to be part of something."