Author Icon

Author Archives: David Wooldridge

September 2008

Going For It on 4th Down | Business Lessons from the NFL

How many times have we heard an NFL football crowd chant, “Go for it! Go for it!” only to watch the coach kick the ball on 4th down? David Wooldridge examines a CAL-Berkeley study finding that NFL coaches may not be the bold, risk takers we’ve been led to believe.

August 2006

Passing On The Ethic of Hard, Excellent Work

Herm Edwards, Martin Luther King, and Dad teach the lessons of sweeping

The ethics of hard work and excellence are taught in the mundane task of sweeping.