Authors / Seth Godin

Seth Godin writes the most popular marketing blog in the world; is the author of the bestselling marketing books of the last decade; speaks to large groups on marketing, new media and what's next; and is the founder of Squidoo.com, a fast-growing recommendation website.

How to Sell a Book (or Any New Idea)

( step 1 is the hard part )
Seth Godin has strong ideas about marketing—"Marketing is now about leadership, about leading a tribe, about assembling and connecting and interacting with a group of people on a mission. Marketing is creating a movement"—and the bona fides to back them up.
Seth Godin / Jun 1 2009
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