Now That’s Synergy

I want every single producer of absolutely everything to get together in one gigantic global campaign under the slogan ‘Buy More Stuff!’ Just one vast advertising campaign for everything in the whole world — and it’s a WPP account!

— Marketing Giant, WPP Group founder, Sir Martin Sorrell at Cannes Lions Ad Festival, June 21, 2006

All I need is everything.

— Over the Rhine, from Good Dog Bad Dog

Posted by Jim Hancock on June 28, 2006

Categories: BizQuotes
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  • Comment Author
    Dan
    Jul 18, 2006 12:10 pm | #

    I can see the potential…

    Imagine the efficieny of it all, especially if it were packaged as a blink, referring to Jim’s post of 6/20/06 ("Just a Second – They’re called Blinks"). This campaign could be the perfect, massively effective execution of the blink, a 1 second ad. Imagine the ultimate 1 second ad…one ad, about all products, for all time, over and done with. No more interuptions ever again…

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