Risk Aversion

Why Do So Many Companies Do The Same Thing?

In a time of flat sales, filmmaker Jim Jarmusch has an idea why so many movies look the same.

The problem with the studios is not that they make these big, loud productions, it’s that they’re so cowardly, so timid. The corporate mentality is to go the safest way. But name me the most successful businessman in Europe when Bach was writing his music. You can’t. Because that kind of success doesn’t matter. — Los Angeles Times, August 14, 2005

So: Could you say the same thing about your business? Just wondering…

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