Why aren't we using the technology that kids have grown up using to engage them and teach them? How do we create intensely rich learning environments at school? These are some of the questions posed by this 7 minute video. This video was created to help teachers become more effective in the use of technology in their teaching. But anyone in business needs to see this in order to think more about how they are reaching a younger audience of customers and employees.

For further study, see our earlier posts

Also as an expansion on the subject, and partly as a counterpoint, read this New York Times review of a PBS documentary, Growing Up Online.