2: First Things First

Matthew 6: 31-34
New International Version

So do not worry, saying, “What shall we eat?” or “What shall we drink?” or “What shall we wear?” For the pagans run after all these things, and your heavenly Father knows that you need them. But seek first his kingdom and his righteousness, and all these things will be given to you as well. Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.

David Batstone
Saving the Corporate Soul (pp 27-28), Jossey-Bass, San Francisco, 2003

Somewhere along the road, corporations lost their way. Cashing in became their sole end, and nothing else mattered. They forgot about creating real value. Far too few enterprises are truly interested in laying the groundwork for a sustainable future. Senior managers seem more concerned about expanding corporate holdings than developing products, providing better service, or inspiring employees.

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