Such companies have a personality and what some have called a soul. You can almost smell it, when it is there. I once asked my students to walk into an office or a plant and without speaking to anyone, to make a guess at what kind of environment it would be to work in, and what kind of attitudes and values the management would hold. They were amazed at how accurate their guesses turned out to be when we later visited the same places more formally and conducted surveys of the staff.
But thanks be to God, who always leads us in triumphal procession in Christ and through us spreads everywhere the fragrance of the knowledge of him. For we are to God the aroma of Christ among those who are being saved and those who are perishing. To the one we are the smell of death; to the other, the fragrance of life. And who is equal to such a task? Unlike so many, we do not peddle the word of God for profit. On the contrary, in Christ we speak before God with sincerity, like men sent from God.
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