2 Corinthians 11:3
New American Standard Bible
But I am afraid that, as the serpent deceived Eve by his craftiness, your minds will be led astray from the simplicity and purity of devotion to Christ.
Jack Trout
Trout on Strategy (p. 91), McGraw-Hill, 2004
Complex strategies such as complex battle plans are usually doomed to failure. There are too many things that can go wrong. The holy grail is simplicity. But here’s the rub: most people admire complexity and don’t trust something that’s simple.
