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Pat Fallon, Fred Senn: Juicing the Orange

How to Turn Creativity into a Powerful Business Advantage

Juicing the OrangeHow do you create profit-driving creativity? By using creative leverage. Learn to stimulate it and channel it properly in order to solve your marketing and branding problems.

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  • Posted by
    Dan Wooldridge
    on August 30, 2006

    Categories: Reading List
    Tags: Branding, Creativity, Marketing

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