Unless you are on the technological cutting edge, you may either ignorant of or bewildered by the astonishing developments in what is called new media and social media. This excerpt from 800-CEO-Read samples a chapter from Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. The chapter provides an excellent overview of:
- Microblogging – Are you Twittering?
- Wiki’s – the digital encyclopedia and more …
- Ratings and Reviews – everyone has an opinion today, the age of instant feedback.
- Message Boards – A conversation with many at once.
- New Media – Whatever happened to newspapers and TV? Search and its impact on content.
- Podcasts – When everyone is a radio broadcaster.
- Videos – Have you seen what your kids have uploaded to YouTube?
- Widgets – No longer made in factories and discussed in econ classes.
- Social Media – Staying in touch all the time with everyone. Exponential word of mouth.
The book aims to help us use these social media to improve marketing. Even if you aren’t interested in marketing, you’ll get a better understanding of what all this means — plus you may be able to pass yourself off as somewhat technologically savvy.
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Comments
Thanks for the link to 800-CEO-Read. I had never seen that before!
Just been wondering whats the difference between All the Tech and Gizmos characteristic of our age,…and Clutter,
……..and whether its worth keeping up with all of it??
NB.
Looking for honest and practical answers i can live with, not a commentary on the technology!!… & Blest and Full 2009 for all of U here on IW.
eM, thanks as always for your good comments and questions. They always make us think further about the issues being discussed. I like your idea of Clutter. I immediately thought about mental clutter, time clutter, priority clutter.
The technology and gizmos of our age definitely contribute to clutter. But they are essentially tools that, depending on how they are used, can produce value or clutter.
It’s not just this technological stuff either. I know growing up that people collected tools in their garages to work on their cars or work on projects around the house. Many never used those tools and they became part of the clutter.
I’ll work with our team on a follow up article that discusses the potential applications of the things mentioned in this post Many of them were developed for a single purpose, but as they are used, new and better uses often develop. None of these are fully mature and so I think that where they will end up in terms of overall usefulness is still to be seen.
And a last point is that these tools depend upon the context and technological savvy and the availability of these technologies to the users. Not all will be immediately helpful, if ever, depending on the context.
Ha ha, thanks Dan. Quite insightful, will add my two cents worth once I resume from a break next week.
Happy New year, eM. Enjoy your break. I look forward to hearing more from you. You are are always encouraging and thoughtful. I hope that you will begin writing for us in 2009!
And I hope that sometime soon we can meet you!