As you watch this 40-second video from Bangkok, Thailand, consider these questions…

• What are the built-in inconveniences in your market?
• How nimble is your company, measured by the flexibility to take advantage of opportunities that are less than optimal?
• Who will carve out a niche in your market if you don't?

Questions for Thought

• Are you — literally or figuratively — leaving money on the table because of perceived inconvenience (as distinct from unacceptably high cost of sales)?
• Can you spot interstitial business opportunities in your market — meaning opportunities that fall in the gap between conventionally obvious opportunities? (Remember, Ted Turner started in outdoor advertising — which is to say, highway billboards — today CBS is in that business too).
• What other questions does this video raise for your business model?