Last summer I was tipped off to a Fortune cover story called Attracting the Twentysomething Worker. The piece was a basic field guide to Gen Y; covering their native habitat, plumage, courtship, and domestication — a dense article, and right on the money.  Re-reading it a year later I discovered the author, Nadira Hira, has turned her article into a full-time job. She now writes a blog for Fortune called The Gig where she talks to Gen Yers about issues she thinks affect them.

There certainly is enough to cover. Topics in The Gig run the gamut  from company loyalty to forcing the Green issue. Hira’s advice is insightful and useful but never coddling. (Take a look at the title of this post: Gen Yers lack confidence, behave like idiots).  Dare I say she is fair and balanced? If you’re not Gen Y,  The Gig is a good resource for learning more about your young colleagues or even your children.

Check it out. Not only is the blog interesting, but the story behind it is good too. “Young journalist writes a cover story about something important to her and it snowballs into a blog on Fortune’s website.” I like the sound of it.

Visit The Gig