Is my company strategy innovative and matched to its context?
Henry Mintzberg, recognized thought leader on strategy, from McGill University, notes that most strategic planning is neither strategic nor planning. Our observation is that most “strategy” is merely an extension of last year’s business plan, extended in the hope that the new goals can be attained. The essence of strategy, however, is the powerful expression of your unique contribution in a way that creates leadership in the market. Great strategy makes you stand out. It helps you be different in a world of sameness. It is innovative. It is well executed. It understands how you are competing and how you do it in a way that creates winning competitive advantage. It is a result of insight and foresight about the market.
