Dove's "You Are Good Enough" Marketing
Without spending a cent on paid advertising, Dove’s web-based Evolution spot generated three times more traffic than it’s successful 2006 Super Bowl spot. How did they do it?
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Advertisers recently learned that free alcohol draws a crowd; quality draws a smaller, more expensive crowd than it used to; most people have stopped giving their opinions to pollsters. This is news?
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McKinsey & Co. Make it Official
AdAge reports McKinsey & Co. has warned its Fortune 100 clients that traditional television advertising with be just one third as effective in 2010 as it was in 1990. If we can’t depend on television, what can we trust?
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In an August 17 2006 ruling Federal District Court Judge Gladys Kessler found that American tobacco companies are guilty of conspiracy and racketeering. It turns out Wall Street doesn’t mind.
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When Kids Sneeze, Advertisers Catch Cold (and Media Companies Die of Pneumonia)
Teen People Magazine ads slipped 4.6% in 2005 and 14.4% in the first half of 2006, while 2005 revenues at TeenPeople.com sextupled over 2004. It’s no wonder they abandoned the magazine business (and no guarantee of success on the web).
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The Million Dollar Homepage where Alex Tew sold pixels at a dollar each has inspired a real world analogue at Amsterdam’s Sandberg Institute. Buyers join Nike, Philips, Apple and BMW for the low low price of $25 per 12.25 inch tile
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WPP Group founder, Sir Martin Sorrell took the marketing industry to school at the 2006 Cannes Lions Ad Festival.
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AdAge says Clear Channel is testing one-second radio spots called "Blinks." InsideWork’s Dan Wooldridge thinks this is a bad idea…
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An AdAge dispactch says Clear Channel is testing one-second radio spots. Will they work? And, if so, will that be a good thing?
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AdAge reports advertising dollars were up in Q1 2006 . . . but not for everyone.
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More media disruption: Johnson&Johnson is holding it’s $500 million annual ad budget and Coca Cola it’s $190 million budget out of the 2006 television network upfront buys.
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We're Mad and Getting Used to It
Worthwhile Magazine columnist Curt Rosengren has a bone to pick with Big Advertising’s use of "You’re Not Good Enough" marketing.
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