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Dan Wooldridge points out four things that jetBlue is doing to enable it to successfully respond to its recent crisis that stranded passengers on the runway for 11 hours.
This clever video parable by Richard L. Reising of Beyond Relevance points out how standard church marketing turns off those it seeks to reach. It's a lesson in authenticity for all marketers.
Thanksgiving is a feast of sports, mainly football, as well as of turkey. Dan Wooldridge shares some links and lessons learned about life, business, and the economy from sports.
Dan Wooldridge follows up on Jim Hancock's post on Enron: Innovation Corrupted with thoughts on how worldview trumps values in decisionmaking and the impact that has on personal and corporate life.

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Salt preserves and light warns: we have a responsibility to resist evil influences and to be alert to moral danger in the workplace. Salt flavors and light guides: we have a responsibility to enhance what is good and to witness to Christ. Above all, salt glistens and light shines: we have a responsibility to be true to our nature, [...] Richard Higginson
Al Lunsford is beginning to be concerned about Christian Businesses showing up in Christian Business Directories — use the word Christian as a marketing term . . . You can trust us; we’re a Christian company . . . And don't get him started on the marketplace as a mission field...
1 John 1:9 is a favorite of many people: “If we confess our sins, he is faithful and just and will forgive us our sins and purify us from all unrighteousness.” Some have referred to this as the Christian’s bar of soap.
Dan Wooldridge reflects on some questions suggested by Max DePree in Leadership Jazz that followers should ask of leaders.

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The specific work to be done — whether it is making ax handles or tacos, selling automobiles or teaching kindergarten, investment banking or political office, evangelizing or running a Christian education program, performing in the arts or teaching English as a second language — is of central interest to God. [...] Dallas Willard
Dan Wooldridge shares an anecdote from an experience at a hotel. In our relationships to customers, let's strive for genuineness and authenticity. These are the foundations for great customer experiences.
Bradley J. Moore longs for the day when he can talk in front of all his self-described Christian friends with the ease and depth of meaning he feels when talking to people who wouldn't begin to call themselves Christians.
Bradley J. Moore attempts the implausible: combining Spiritually Astute Christian Observation with What’s Hot in 2009... You might even suggest his mission is impossible - heretical, almost - mixing foundational, unchanging spiritual truths with the fickle moodiness of fashion trends. OK, perhaps it’s misguided, even crass. But Bradley is not above it.
Every day we ask people "What's up? How's it going?: Mostly they say "fine." Mostly they lie. Al Lunsford shares mail from a friend in the restaurant business who told it straight.
Starbucks' The Way I See It campaign welcomes a contribution from Rick Warren of Purpose Driven Life fame. Why that would cause a stir is anybody's guess.
Dale Romero / Oct 26 2005
Articles

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Such companies have a personality and what some have called a soul. You can almost smell it, when it is there. I once asked my students to walk into an office or a plant and without speaking to anyone, to make a guess at what kind of environment it would be to work in, [...] Charles Handy
Our uniqueness emerges when we are authentic. And it's in this authenticity that our creative calling and contribution is fulfilled.
AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won't help. But there's something that might . . .
Jim Hancock / Sep 7 2006
Articles
It's no secret that a lot more owners are identifying their businesses with their faith these days. Salon.com explored the trend in a piece called Verily I Sell Unto You. Herewith, reflections from InsideWork's Al Lunsford...
Bradley J. Moore has taken about all the generic Christmas greetings he can stand. And that's that.
On December 23 — the traditional day on which Festivus is celebrated — Bradley J. Moore began an airing of grievances about the annual Christmas letter from an as yet unnamed family, which he now picks up anew.
Dan Wooldridge was amused by the Purpose Driven Latte post at InsideWork -- then it got him thinking about the substance that goes beyond Christian-sounding words.
So here is my year-end anti-self-promoting Generic Holiday Newsletter. It’s chock-full of disappointments, bad news, and frightening developments. I ended up sending it to a handful of cynical friends like me; people I knew would appreciate it.
It's easier to look at outside forces that challenge our business models because who in her right mind wants to believe she's dug her own grave?
Jim Hancock / Aug 20 2009
Articles
If there were scandalous goings-on behind Tiger Woods' one-car accident, we're not likely to find out the details. To which Jim Hancock can only say, "So what?" Because, honestly, don't we all have plenty to worry about behind our own closed doors?
Jim Hancock / Dec 2 2009
Articles

lawgeek

How we talk about our customers makes a difference in how we serve them...right? What would be the affect on customer loyalty if what we said about them in private became transparent?
Seth Godin builds a list of marketing "givens" for the new age of commerce
Jim Hancock / May 24 2005
Articles
Bradley J. Moore writes about why he writes — how he started writing, what writing does for him, and why he'll continue writing. Which begs the question: Why doesn't everybody write?
Sometimes words and messages can converge at just the right moment, burrow right down into your gut, and you just know that God is trying to tell you something... Recently, Bradley J. Moore had just such an experience.
"I don’t know about you," writes Bradley J. Moore, "but instead of thinking about the work of the Holy Spirit, I usually get caught up in work itself: the stress, the action of the deal, the next phone call, meeting or email—whatever is going on in the heat of the moment." Yeh, that sounds kind of familiar.

rick

"Buddhist Capitalism? How did Jesus end up missing the boat here?" wonders Bradley J. Moore. "Why not Jesus Capitalism? Or Christian Capitalism? Last I checked, Jesus was pretty much into authentic servanthood..."