Lessons on the Economy, Business, and Life
Thanksgiving is a feast of sports, mainly football, as well as of turkey. Dan Wooldridge shares some links and lessons learned about life, business, and the economy from sports.
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A Parable for Authentic Brands
This clever video parable by Richard L. Reising of Beyond Relevance points out how standard church marketing turns off those it seeks to reach. It’s a lesson in authenticity for all marketers.
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Dan Wooldridge reflects on some questions suggested by Max DePree in Leadership Jazz that followers should ask of leaders.
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Such companies have a personality and what some have called a soul. You can almost smell it, when it is there. I once asked my students to walk into an office or a plant and without speaking to anyone, to make a guess at what kind of environment it would be to work in, and what kind of attitudes and values the management would hold. They were amazed at how accurate their guesses turned out to be when we later visited the same places more formally and conducted surveys of the staff.
Charles Handy
The Hungry Spirit - Beyond Capitalism: A Quest for Purpose in the Modern World (p. 71-72), Broadway Books, 1998
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Dan Wooldridge follows up on Jim Hancock’s post on Enron: Innovation Corrupted with thoughts on how worldview trumps values in decisionmaking and the impact that has on personal and corporate life.
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Lessons From jetBlue's Breakdown
Dan Wooldridge points out four things that jetBlue is doing to enable it to successfully respond to its recent crisis that stranded passengers on the runway for 11 hours.
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Dan Wooldridge shares an anecdote from an experience at a hotel. In our relationships to customers, let's strive for genuineness and authenticity. These are the foundations for great customer experiences.
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The Sound of Authenticity
Our uniqueness emerges when we are authentic. And it’s in this authenticity that our creative calling and contribution is fulfilled.
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AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won’t help. But there’s something that might . . .
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How Should Faith be Demonstrated in the Marketplace?
Dan Wooldridge was amused by the Purpose Driven Latte post at InsideWork — then it got him thinking about the substance that goes beyond Christian-sounding words.
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Starbucks' The Way I See It Campaign Finds God...sort of
Starbucks’ The Way I See It campaign welcomes a contribution from Rick Warren of Purpose Driven Life fame. Why that would cause a stir is anybody’s guess.
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It’s no secret that a lot more owners are identifying their businesses with their faith these days. Salon.com explored the trend in a piece called Verily I Sell Unto You. Herewith, our reflections…
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It’s easier to look at outside forces that challenge our business models because who in her right mind wants to believe she’s dug her own grave?
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