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Dan Wooldridge points out four things that jetBlue is doing to enable it to successfully respond to its recent crisis that stranded passengers on the runway for 11 hours.
This clever video parable by Richard L. Reising of Beyond Relevance points out how standard church marketing turns off those it seeks to reach. It's a lesson in authenticity for all marketers.

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Salt preserves and light warns: we have a responsibility to resist evil influences and to be alert to moral danger in the workplace. Salt flavors and light guides: we have a responsibility to enhance what is good and to witness to Christ. Above all, salt glistens and light shines: we have a responsibility to be true to our nature, [...]
Richard Higginson

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The specific work to be done — whether it is making ax handles or tacos, selling automobiles or teaching kindergarten, investment banking or political office, evangelizing or running a Christian education program, performing in the arts or teaching English as a second language — is of central interest to God. [...]
Dallas Willard
Dan Wooldridge shares an anecdote from an experience at a hotel. In our relationships to customers, let's strive for genuineness and authenticity. These are the foundations for great customer experiences.
Bradley J. Moore longs for the day when he can talk in front of all his self-described Christian friends with the ease and depth of meaning he feels when talking to people who wouldn't begin to call themselves Christians.
Bradley J. Moore attempts the implausible: combining Spiritually Astute Christian Observation with What’s Hot in 2009... You might even suggest his mission is impossible - heretical, almost - mixing foundational, unchanging spiritual truths with the fickle moodiness of fashion trends. OK, perhaps it’s misguided, even crass. But Bradley is not above it.
Every day we ask people "What's up? How's it going?: Mostly they say "fine." Mostly they lie. Al Lunsford shares mail from a friend in the restaurant business who told it straight.
Starbucks' The Way I See It campaign welcomes a contribution from Rick Warren of Purpose Driven Life fame. Why that would cause a stir is anybody's guess.

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Such companies have a personality and what some have called a soul. You can almost smell it, when it is there. I once asked my students to walk into an office or a plant and without speaking to anyone, to make a guess at what kind of environment it would be to work in, [...]
Charles Handy

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Our uniqueness emerges when we are authentic. And it's in this authenticity that our creative calling and contribution is fulfilled.

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AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won't help. But there's something that might . . .
Dan Wooldridge was amused by the Purpose Driven Latte post at InsideWork -- then it got him thinking about the substance that goes beyond Christian-sounding words.
It's easier to look at outside forces that challenge our business models because who in her right mind wants to believe she's dug her own grave?
Seth Godin builds a list of marketing "givens" for the new age of commerce
Sometimes words and messages can converge at just the right moment, burrow right down into your gut, and you just know that God is trying to tell you something... Recently, Bradley J. Moore had just such an experience.
"I don’t know about you," writes Bradley J. Moore, "but instead of thinking about the work of the Holy Spirit, I usually get caught up in work itself: the stress, the action of the deal, the next phone call, meeting or email—whatever is going on in the heat of the moment." Yeh, that sounds kind of familiar.





















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