7 Lessons from Windows Vista
PC World Magazine just listed Windows Vista as #1 of The 15 Biggest Tech Disappointments of 2007. I gleaned a list of how to disappoint customers from Dan Tynan's review.
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Lessons for Small Business from Pizza by Marco
Dan Wooldridge shares insights gleaned from Pizza by Marco (Dallas, TX) on how to achieve greatness as a small business.
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The Sound of Authenticity
Our uniqueness emerges when we are authentic. And it’s in this authenticity that our creative calling and contribution is fulfilled.
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AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won’t help. But there’s something that might . . .
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How to Turn Creativity into a Powerful Business Advantage
How do you create profit-driving creativity? By using creative leverage. Learn to stimulate it and channel it properly in order to solve your marketing and branding problems.
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In July 2006 Google, the noun, was officially elevated to a verb, meaning "to use the Google search engine to obtain information on the internet," by not one but two leading English language dictionaries. Google did not take the news well.
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Create Zealots For Your Brand
Patrick Hanlon believes that the most powerful brands create a community of believers around the world built on a "primal code" that resonates with their following and generates passion and fervor.
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How Much is a Good Icon Worth?
What’s the Nike Swoosh worth? How about Mickey Mouse? or the Peacock? or the Golden Arches? The Target? the white headphone cables? Finding the right icon can make an immeasurable difference on the bottom line.
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It was simply a bad idea for the Rolling Stones to let us see them so close-up at the Super Bowl.
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Stop Trying to Be Perfect and Start Being Remarkable
The Big Moo is a collection of essays on being remarkable by 33 remarkable business innovators.
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How Should Faith be Demonstrated in the Marketplace?
Dan Wooldridge was amused by the Purpose Driven Latte post at InsideWork — then it got him thinking about the substance that goes beyond Christian-sounding words.
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Starbucks' The Way I See It Campaign Finds God...sort of
Starbucks’ The Way I See It campaign welcomes a contribution from Rick Warren of Purpose Driven Life fame. Why that would cause a stir is anybody’s guess.
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Tempted by Cheap and Easy
What do you do when you see the chance to make a quick buck for the company with very little downside? A Seth Godin reader posed that question for real: The offer to spam three million addresses with no threat of blacklisting for just 500 bucks.
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It’s no secret that a lot more owners are identifying their businesses with their faith these days. Salon.com explored the trend in a piece called Verily I Sell Unto You. Herewith, our reflections…
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Seth Godin builds a list of marketing "givens" for the new age of commerce
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