Don’t Talk Green Unless You Mean It
Advertising Age (Adage.com, June 10, 2008) cites a study showing “68% of consumers believe companies are greenwashing or overstating their green claims.” We all know what happens when customers believe we’re blowing smoke at them.If you want folks to know about your greenness, the clearest path is out in the open. Be realistic […]
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Dole Organic is attaching Farm Codes to their bananas, allowing customers to track their fruit back to the place it was grown and to view the farm's organic certifications.
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How to Build Value Through Values
Five breakthrough techniques: unconditional responsibility, unflinching integrity, authentic communication, impeccable commitments, right leadership
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The Dark Side of Our Global Economy
Dan Wooldridge describes the global slave and human trafficking industry which is bigger than it has ever been in human history.
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Ad Age asks: "Did Wal-Mart overstep its bounds with a holiay website that allows children to build a toy wish list that the retailer e-mails to their parents?
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A group of computer security experts calling themselves the Zero-Day Response Team have emerged to offer third party patches much faster than Microsoft has been willing to deliver. Will ZERT spur change at Microsoft? Here’s hoping…
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Economic Possibilities for Our Time
A challenging vision for how world poverty can be ended in the next twenty years.
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The Un-Nike $14.98 Sneaker
Dan Wooldridge reports on Stephon Marbury’s launch of the Starbury One sneakers for $14.98. Can Marbury’s example challenge us to seek opportunities that counter a rampant consumer culture?
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okay, not exactly, but it makes a nice hook
The Washington Post reports that Wal-Mart hired former nun Harriet Hentges for a new position called senior director of stakeholder engagement. Here’s hoping she can help the retail colossus succeed at being a good citizen.
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The Times of London reports Google co-founder Sergey Brin has second thoughts about the price Google paid to be in China.
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Toward a Biblical View of the World
Michael Janofsky’s New York Times article caught our attention last week: When Cleaner Air Is a Biblical Obligation. A growing number of self-described Christians are going to bat for the planet.
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Some people laughed when Google went public with their plan to fight evil and make the world a better place. They’re not laughing anymore.
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Rock star, social entrepreneur and TED Prize winner Bono talks about the business angle on saving the African continent from poverty and AIDS.
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Seth Godin builds a list of marketing "givens" for the new age of commerce
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