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John Moore over at Brand Autopsy writes a pithy summary of an article on Steve Jobs (Good Steve, Bad Steve by Fortune, March 17, 2008) . It's worth the read as he provides capsule insights on topics such as:
  • Being innovative
  • Connecting with customers
  • Staying focused
  • Managing people
  • Hiring talented people
Dole Organic is attaching Farm Codes to their bananas, allowing customers to track their fruit back to the place it was grown and to view the farm's organic certifications.
In this second part of the series, Dan Wooldridge witnesses the potential for damage if we ignore our influence on anyone who might be watching us.
Dan Wooldridge recalls a lesson learned from a front-desk manager: we never know who is watching us and who is being influenced by our behavior.
At 35, Loïc Le Meur has carved a niche by ignoring business conventions, respecting competitors, building relationships and learning his lessons out in the open.
Jim Hancock / Dec 12 2007
Articles
PC World Magazine just listed Windows Vista as #1 of The 15 Biggest Tech Disappointments of 2007. I gleaned a list of how to disappoint customers from Dan Tynan's review.
Harvard Business School’s John Quelch offers tips for coping with inflation and sticker shock, which we humbly embellish.
Jim Hancock / Jun 20 2008
Articles
Thanksgiving is a feast of sports, mainly football, as well as of turkey. Dan Wooldridge shares some links and lessons learned about life, business, and the economy from sports.
The recent Southern California wildfires has displaced many people. Netflix took notice and responded. They showed that they cared about their customers.
Jim Hancock / Nov 8 2007
Articles
Picking up on Al Lunsford's Write What You Mean post, Jim Hancock spots a common offense against clear thinking and customer communication: Useless Data.
Jim Hancock / Sep 3 2008
Articles
A group of computer security experts calling themselves the Zero-Day Response Team have emerged to offer third party patches much faster than Microsoft has been willing to deliver. Will ZERT spur change at Microsoft? Here's hoping...
Jim Hancock / Sep 29 2006
Articles
Dan Wooldridge shares an anecdote from an experience at a hotel. In our relationships to customers, let's strive for genuineness and authenticity. These are the foundations for great customer experiences.
Dan Wooldridge writes that inviting customers to develop your product, service, or content helps create community. If an airline can do it, anyone can.
Dan Wooldridge writes about the continuing need for men in business to actually understand and practice what it means to give respect to women.
AdAge reports McKinsey & Co. has warned its Fortune 100 clients that traditional television advertising with be just one third as effective in 2010 as it was in 1990. If we can't depend on television, what can we trust?
Jim Hancock / Aug 23 2006
Articles

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A new alert popped up in the iTunes store recently, apparently folks come back -- convinced someone else should pay -- after they blow away their music folders. This way lies madness.
Jim Hancock / Sep 20 2006
Articles

Buy this book from Amazon.com

For the first time corporate communication can be a dynamic two way conversation with the customer. Blogs are already changing business. What is the impact of blogs on corporate trust and the connection with the customer?
According to the second annual TIAA-Cref Trust in America Survey, 92 percent of American investors say: "I would invest with a firm that has strong ethics even if it meant not getting as high a return on my investment."
Jim Hancock / Mar 8 2006
Articles
The Big Moo is a collection of essays on being remarkable by 33 remarkable business innovators.
Jim Hancock / Jan 18 2006
Articles
How are your customers' experiences being shaped by the quality of the performance of the cast members who are on-stage? What can your organization do to shape this performance?
Joe Doucet says creativity puts end users at the center of the design universe—an "aha" for some, a startling notion for others.

lawgeek

How we talk about our customers makes a difference in how we serve them...right? What would be the affect on customer loyalty if what we said about them in private became transparent?
Americans are starting to think about corporations the way they think about government. Pew has the numbers and InsideWork has a few thoughts on the matter
Jim Hancock / Oct 29 2005
Articles
What do you do when you see the chance to make a quick buck for the company with very little downside? A Seth Godin reader posed that question for real: The offer to spam three million addresses with no threat of blacklisting for just 500 bucks.
Jim Hancock / Sep 27 2005
Articles
Here are some hard-headed thoughts on design-thinking from Steelcase CEO, James P Hackett.
InsideWork / Mar 18 2010
Articles
"Companies that want to win in the future have to understand how to make the most of design thinking." So say the editors at FastCompany in gathering an all-star panel to select FastCompany's new Masters of Design class.
Jim Hancock / Feb 8 2006
Articles
Lisa Johnson, author of 'Don't Think Pink' talks with Tom Peters about why so much marketing is ill-conceived.
Seth Godin tells Direct Marketers to stop interrupting and start telling stories worth listening to.
Jim Hancock / Oct 25 2005
Articles
Here's a competent, well-paid manager who can't see how in the world he could communicate with paying customers to make sure they got what they paid for and invite them to spend again. Could things be any more broken?
Jim Hancock / Feb 2 2010
Articles
A remarkable customer service experience drives us to ask, "How did it come to this?"