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The ultimate aim of The Barna Group is to partner with Christian ministries and individuals to be a catalyst in moral and spiritual transformation in the United States.
The current economic crisis is one dramatic earthquake that signals fundamental and massive shifts in the world's "tectonic plates." Globalization, technology, and innovation have outpaced systems created in the last century. One of these shifting "plates" is the rise of Asia.

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In a time of business instability, serious thinking about why we work, where we work and with whom we work takes on pressing significance. Richard Florida's research and writing helps us do that in titles like The Rise of the Creative Class, The Flight of the Creative Class and Who's You City? At a time when you may want or even need to relocate, we think you'll find this essay thought-provoking and useful.
An interactive census map shows how population is shifting in the U.S. overall, by domestic migration, by natural increase, and by immigration. Accompanied by audio analysis by William Frey of the Brookings Institute.
Michael Barone of U.S. News & World Report explains how the shifting of the population in the U.S. as well as immigration inflows is changing the political landscape of the country. There is also strategic business insight in these shifts.

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Leadership of our businesses will increasingly focus on the strategic need for talent. The current demographic shift is creating a situation in which the majority of jobs being created require skills possessed by 20% of the workforce.
Rod Dreher: Crunchy Cons
How Birkenstocked Burkeans, gun-loving organic gardeners, evangelical free-range farmers, ... plan to save America ...

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Describes a growing breed of conservative who are passionate about "the permanent things" such as faith, family, community, the environment, truth, beauty, and authenticity.
Laurence J. Kotlikoff, Scott Burns: The Coming Generational Storm
What You Need to Know About America's Economic Future

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Demographics drive economic trends. By 2030 the population 65+ years old will double to 19.4% with 2 workers to support a senior citizen versus 16 today. How will we prepare for this storm as businesses?

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The sense of possibility so necessary for success comes not just from inside us or from our parents. It comes from our time: from the particular opportunities that our particular place n history presents us with. For a young would-be lawyer, being born in the early 1930s was a magic time, just as being born in 1955 was for a software programmer, or being born in 1835 was for an enterpreneur.
Malcolm Gladwell
Outliers - The Story of Success , (p. 137), Little, Brown and Company, 2008



