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PC World Magazine just listed Windows Vista as #1 of The 15 Biggest Tech Disappointments of 2007. I gleaned a list of how to disappoint customers from Dan Tynan's review.
This clever video parable by Richard L. Reising of Beyond Relevance points out how standard church marketing turns off those it seeks to reach. It's a lesson in authenticity for all marketers.
Some advertisers think about how to get someone else to tighten his belt while the truth comes out: They think we're stupid.
I simply argue that the Cross be raised again at the center of the market–place as well as on the steeple of the church I am recovering the claim that Jesus was not crucified in a cathedral between two candles, but on a cross between two thieves; on the town garbage–heap; at a crossroad so cosmopolitan that they had to write his title in Hebrew and in Latin and in Greek. [...]
George MacLeod
Pete Blackshaw — executive vice president of Nielsen Online Digital Strategic Services and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 — points to low-hanging fruit in an AdAge piece called Marketers Love Conversation Unless the Consumer Starts It (11 August, 2008):
If the consumer voice is so important these days, why are brand feedback, or "contact us," forms so get-out-of-my-face unfriendly?
Dan Wooldridge shares insights gleaned from Pizza by Marco (Dallas, TX) on how to achieve greatness as a small business.
Martin Lindstrom’s BRANDflash video dispatches on brand marketing are a regular part of our diet at InsideWork. This essay, describing the research for his book, Buyology, might make you nervous, or it may just make you go, “Hmm.
Dan Wooldridge reflects on Romano Guardini's meditation on the loss of attentiveness, or composure, in our society and the damaging effect it has on people.
Without spending a cent on paid advertising, Dove's web-based Evolution spot generated three times more traffic than it's successful 2006 Super Bowl spot. How did they do it?
Dan Wooldridge suggests that contrary to conventional strategic wisdom to continually go up the value chain, strategies need to be developed that serves the poor.
Ideally, if a company wants to connect with foreign customers it should speak and write in their language, right? I learned this lesson the hard way during a recent five-month stint in northern France: It's really hard to build relationships with people who don't speak your language.
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Dan Wooldridge writes that consumerism tends to fragment our lives as it reduces us to the various niches we represent and the products we buy.
Sam Nguyen remarks on the announcement of FoxFaith, Fox Filmed Entertainment's new operation directed toward evangelical Christians.
To whom should we be marketing our business? Jim Hancock reviews the economic impact of baby boomers versus that of their children.
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How do you create profit-driving creativity? By using creative leverage. Learn to stimulate it and channel it properly in order to solve your marketing and branding problems.
Jim Hancock writes: "They're onto us. In 2009 we have to show up and deliver the goods. No longer can we chuckle knowingly at that bumper sticker that read, He who dies with the most toys wins. We used to (and by used to, I mean, what, 2007?) but not anymore. We have found a flaw in the fabric of our economy. And what a flaw...the veil in the temple of greed is torn from top to bottom."
Seth Godin has strong ideas about marketing—"Marketing is now about leadership, about leading a tribe, about assembling and connecting and interacting with a group of people on a mission. Marketing is creating a movement"—and the bona fides to back them up.
Starbucks' The Way I See It campaign welcomes a contribution from Rick Warren of Purpose Driven Life fame. Why that would cause a stir is anybody's guess.
Unless there's simply no way your product or service or experience can be commodified, hadn't you better tell a compelling (and trustworthy) story to the strangers you hope to convert to friends and the friends you hope to turn into customers?
In the face of lean times, Micheal Holmes writes about that most basic of business practices — expressing heartfelt gratitude clearly and directly to our customers.
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AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won't help. But there's something that might . . .
It's no secret that a lot more owners are identifying their businesses with their faith these days. Salon.com explored the trend in a piece called Verily I Sell Unto You. Herewith, reflections from InsideWork's Al Lunsford...
WPP Group founder, Sir Martin Sorrell took the marketing industry to school at the 2006 Cannes Lions Ad Festival.
Teen Rags Are So Five Years Ago and So What's Next
When Kids Sneeze, Advertisers Catch Cold (and Media Companies Die of Pneumonia)
Teen People Magazine ads slipped 4.6% in 2005 and 14.4% in the first half of 2006, while 2005 revenues at TeenPeople.com sextupled over 2004. It's no wonder they abandoned the magazine business (and no guarantee of success on the web).
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Summaries of seventeen marketing classics.
Comments about sparse attendance at an ethics forum at the Direct Marketing Association's annual show a few years ago, got Allan Lunsford thinking about the irreplaceable value of trust in business.
Dan Wooldridge was amused by the Purpose Driven Latte post at InsideWork -- then it got him thinking about the substance that goes beyond Christian-sounding words.
Jim Hancock joins former Worthwhile Magazine columnist Curt Rosengren's beef with Big Advertising. We see what you're doing with all that You're-Not-Good-Enough marketing... Now cut it out!
Ageless Marketing
Marketeer David Wolfe's journal about ideas, people and events in the Marketing Revolution.
David Wolfe journals about the ideas behind, The Center for Ageless Marketing, which specializes in developmental relationship marketing. As their site says "DRM is a marketing platform that integrates stage-of-life changes in needs and behavior with recent and often astonishing findings in brain research concerning how our brains detect and react to incoming information and how our conscious minds form perceptions, thoughts and decisions.
Dan Wooldridge writes: Chris Houchens is afraid no one knows anything about marketing and no one would care if they did. His prescription begins with a good dose of reality.
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