7 Lessons from Windows Vista
PC World Magazine just listed Windows Vista as #1 of The 15 Biggest Tech Disappointments of 2007. I gleaned a list of how to disappoint customers from Dan Tynan's review.
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To whom should we be marketing our business? Jim Hancock reviews the economic impact of baby boomers versus that of their children.
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Lessons for Small Business from Pizza by Marco
Dan Wooldridge shares insights gleaned from Pizza by Marco (Dallas, TX) on how to achieve greatness as a small business.
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Longing for Wholeness in a Fragmented World
Dan Wooldridge writes that consumerism tends to fragment our lives as it reduces us to the various niches we represent and the products we buy.
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Dove's "You Are Good Enough" Marketing
Without spending a cent on paid advertising, Dove’s web-based Evolution spot generated three times more traffic than it’s successful 2006 Super Bowl spot. How did they do it?
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Is it strategic to serve the poor?
Dan Wooldridge suggests that contrary to conventional strategic wisdom to continually go up the value chain, strategies need to be developed that serves the poor.
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Fox takes aim at evangelical Christians
Sam Nguyen remarks on the announcement of FoxFaith, Fox Filmed Entertainment’s new operation directed toward evangelical Christians.
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AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won’t help. But there’s something that might . . .
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Lessons from the Best Marketing Books of All Time
Summaries of seventeen marketing classics.
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How to Turn Creativity into a Powerful Business Advantage
How do you create profit-driving creativity? By using creative leverage. Learn to stimulate it and channel it properly in order to solve your marketing and branding problems.
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When Kids Sneeze, Advertisers Catch Cold (and Media Companies Die of Pneumonia)
Teen People Magazine ads slipped 4.6% in 2005 and 14.4% in the first half of 2006, while 2005 revenues at TeenPeople.com sextupled over 2004. It’s no wonder they abandoned the magazine business (and no guarantee of success on the web).
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WPP Group founder, Sir Martin Sorrell took the marketing industry to school at the 2006 Cannes Lions Ad Festival.
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...or at least accept their money
Internet Retailer cites a Jupiter Research report that the number of Americans 65 and above who use the internet is accelerating — reaching 11.5 million in 2005 on the way to 20.1 million projected for 2010
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We're Mad and Getting Used to It
Worthwhile Magazine columnist Curt Rosengren has a bone to pick with Big Advertising’s use of "You’re Not Good Enough" marketing.
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