7 Lessons from Windows Vista
PC World Magazine just listed Windows Vista as #1 of The 15 Biggest Tech Disappointments of 2007. I gleaned a list of how to disappoint customers from Dan Tynan's review.
Read entire article »
To whom should we be marketing our business? Jim Hancock reviews the economic impact of baby boomers versus that of their children.
Read entire article »
Lessons for Small Business from Pizza by Marco
Dan Wooldridge shares insights gleaned from Pizza by Marco (Dallas, TX) on how to achieve greatness as a small business.
Read entire article »
Longing for Wholeness in a Fragmented World
Dan Wooldridge writes that consumerism tends to fragment our lives as it reduces us to the various niches we represent and the products we buy.
Read entire article »
Dove's "You Are Good Enough" Marketing
Without spending a cent on paid advertising, Dove’s web-based Evolution spot generated three times more traffic than it’s successful 2006 Super Bowl spot. How did they do it?
Read entire article »
Is it strategic to serve the poor?
Dan Wooldridge suggests that contrary to conventional strategic wisdom to continually go up the value chain, strategies need to be developed that serves the poor.
Read entire article »
Fox takes aim at evangelical Christians
Sam Nguyen remarks on the announcement of FoxFaith, Fox Filmed Entertainment’s new operation directed toward evangelical Christians.
Read entire article »
AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won’t help. But there’s something that might . . .
Read entire article »
Lessons from the Best Marketing Books of All Time
Summaries of seventeen marketing classics.
Read entire article »
How to Turn Creativity into a Powerful Business Advantage
How do you create profit-driving creativity? By using creative leverage. Learn to stimulate it and channel it properly in order to solve your marketing and branding problems.
Read entire article »
When Kids Sneeze, Advertisers Catch Cold (and Media Companies Die of Pneumonia)
Teen People Magazine ads slipped 4.6% in 2005 and 14.4% in the first half of 2006, while 2005 revenues at TeenPeople.com sextupled over 2004. It’s no wonder they abandoned the magazine business (and no guarantee of success on the web).
Read entire article »
WPP Group founder, Sir Martin Sorrell took the marketing industry to school at the 2006 Cannes Lions Ad Festival.
Read entire article »
...or at least accept their money
Internet Retailer cites a Jupiter Research report that the number of Americans 65 and above who use the internet is accelerating — reaching 11.5 million in 2005 on the way to 20.1 million projected for 2010
Read entire article »
We're Mad and Getting Used to It
Worthwhile Magazine columnist Curt Rosengren has a bone to pick with Big Advertising’s use of "You’re Not Good Enough" marketing.
Read entire article »