A Parable for Authentic Brands
This clever video parable by Richard L. Reising of Beyond Relevance points out how standard church marketing turns off those it seeks to reach. It’s a lesson in authenticity for all marketers.
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Some advertisers think about how to get someone else to tighten his belt while the truth comes out: They think we’re stupid.
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In tightening markets, if you can’t (perhaps shouldn’t) compete on price, you can still (and certainly should) compete on service.
Pete Blackshaw — executive vice president of Nielsen Online Digital Strategic Services and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 — points to low-hanging fruit in an AdAge piece called Marketers [...]
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Ideally, if a company wants to connect with foreign customers it should speak and write in their language, right? I learned this lesson the hard way during a recent five-month stint in northern France: It’s really hard to build relationships with people who don’t speak your language. That experience sensitized me to the struggles of [...]
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7 Lessons from Windows Vista
PC World Magazine just listed Windows Vista as #1 of The 15 Biggest Tech Disappointments of 2007. I gleaned a list of how to disappoint customers from Dan Tynan's review.
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To whom should we be marketing our business? Jim Hancock reviews the economic impact of baby boomers versus that of their children.
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Lessons for Small Business from Pizza by Marco
Dan Wooldridge shares insights gleaned from Pizza by Marco (Dallas, TX) on how to achieve greatness as a small business.
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Longing for Wholeness in a Fragmented World
Dan Wooldridge writes that consumerism tends to fragment our lives as it reduces us to the various niches we represent and the products we buy.
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Dove's "You Are Good Enough" Marketing
Without spending a cent on paid advertising, Dove’s web-based Evolution spot generated three times more traffic than it’s successful 2006 Super Bowl spot. How did they do it?
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Is it strategic to serve the poor?
Dan Wooldridge suggests that contrary to conventional strategic wisdom to continually go up the value chain, strategies need to be developed that serves the poor.
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Fox takes aim at evangelical Christians
Sam Nguyen remarks on the announcement of FoxFaith, Fox Filmed Entertainment’s new operation directed toward evangelical Christians.
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AdAge reports that Taco Bell owner Yum Brands plans to boost Spanish-languge marketing to increase the share of Latino customers. It won’t help. But there’s something that might . . .
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Lessons from the Best Marketing Books of All Time
Summaries of seventeen marketing classics.
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How to Turn Creativity into a Powerful Business Advantage
How do you create profit-driving creativity? By using creative leverage. Learn to stimulate it and channel it properly in order to solve your marketing and branding problems.
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