WPP Group founder, Sir Martin Sorrell took the marketing industry to school at the 2006 Cannes Lions Ad Festival.
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...or at least accept their money
Internet Retailer cites a Jupiter Research report that the number of Americans 65 and above who use the internet is accelerating — reaching 11.5 million in 2005 on the way to 20.1 million projected for 2010
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We're Mad and Getting Used to It
Worthwhile Magazine columnist Curt Rosengren has a bone to pick with Big Advertising’s use of "You’re Not Good Enough" marketing.
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How Should Faith be Demonstrated in the Marketplace?
Dan Wooldridge was amused by the Purpose Driven Latte post at InsideWork — then it got him thinking about the substance that goes beyond Christian-sounding words.
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Starbucks' The Way I See It Campaign Finds God...sort of
Starbucks’ The Way I See It campaign welcomes a contribution from Rick Warren of Purpose Driven Life fame. Why that would cause a stir is anybody’s guess.
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Seth Godin at the Direct Marketing Association
Seth Godin tells Direct Marketers to stop interrupting and start telling stories worth listening to.
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Tempted by Cheap and Easy
What do you do when you see the chance to make a quick buck for the company with very little downside? A Seth Godin reader posed that question for real: The offer to spam three million addresses with no threat of blacklisting for just 500 bucks.
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It’s no secret that a lot more owners are identifying their businesses with their faith these days. Salon.com explored the trend in a piece called Verily I Sell Unto You. Herewith, our reflections…
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Breaking Out of the Clutter
Chris Houchens is afraid no one knows anything about marketing and no one would care if they did. His prescription begins with a good dose of reality at ChangeThis.com
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Seth Godin builds a list of marketing "givens" for the new age of commerce
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It's Not Just How You Say It
Word of Mouth marketing is gaining a serious following of professionals who know it’s not just a matter of getting attention, but getting the right kind of attention.
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No Wonder We Don't Get The Information We Need
Lisa Johnson, author of ‘Don’t Think Pink’ talks with Tom Peters about why so much marketing is ill-conceived.
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