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Comments about sparse attendance at an ethics forum at the Direct Marketing Association's annual show a few years ago, got Allan Lunsford thinking about the irreplaceable value of trust in business.

What Matters Now cover, "More," by Thomas Hawk

"When the economy tanks, it’s natural to think of yourself first," Seth Godin writes in What Matters Now, the free eBook released last week. But, "It turns out that the connected economy doesn’t respect this natural instinct. Instead, we’re rewarded for being generous."
InsideWork / Dec 21 2009
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