Results

Nikos Mourkogiannis
Purpose - The Starting Point of Great Companies (pp8-9), Palgrave Macmillan 2006
I believe that Purpose - not money, not status - is what people most want from work. Make no mistake: They want compensation; some want an ego-affirming title. Even more, though, they want their lives to mean something, they want their lives to have a reason. In the Middle Ages, craftsmen worked - with no thought of personal recognition - on cathedrals that even their grandchildren would not live to see completed. That didn’t bother them; in fact, it kept the going. For what is more important than doing God’s work? Bach, at the bottom of his compositions, wrote SDG - Soli deo Gloria, “to God alone the glory.” In the composer’s view, he as simply the messenger. You don’t have to be religious, or an artist, to want a Purpose in your life. It’s simply a matter of seeing the meaninglessness of modern material culture. Once you’ve received that message, Purpose may matter a great deal to you.